Generic, catch-all email addresses are usually inundated with pitches. Target specific writers, not publicationsĭon’t make the rookie mistake of sending to a generic email address like doesn’t work. If you’re going to tackle your own PR, follow these guidelines: 1. How to create kick-ass pitches (with examples)Īnd so much more! 3 Rules for Getting Press.How to approach journalists and influencers.I’ll show you how to create PR pitches journalists can’t help but love below. Plus, with monthly retainers of up to $10,000, they cost a boatload of money your young business doesn’t really have.įor all its mysteries, PR is a relatively straightforward business – you invest in relationships, find the right angles, and send a stellar pitch.ĭo that and you can land a spot on any top publication, even if you’re an absolute nobody. And wastes your precious time.ĭoes this mean you should hire a PR firm to pitch journalists?Ī PR firm doesn’t know you or your business. A single story in a top publication can make or break your fledgling business.īut getting rejected, ignored and overlooked hurts. Yet, your press pitches to journalists and bloggers keep getting rejected.
You’ve spent hours working on subject lines, pored over every word and followed-up religiously.
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